Making digital marketing manager KPIs is hard work. Managers need to make these KPIs ensure that it fits their company’s needs. So, read on to know more.
Making Digital Marketing Manager KPIs
There is no one-size-fits-all KPIs. Not all companies have the same needs and capabilities. Thus, managers need to make KPIs that fit their company. To make one, you first need to identify your company’s goals.
For example, a company that wants to increase sales will use different KPIs than a company that wants to increase its conversion rate.
So, decide on which metrics to use for your KPI. There are many metrics that you can use for your KPI. To make these metrics work, you need to know what data is available and what data you can get. Also, you need to understand the relationship between the metric and your business.
So, making digital marketing manager KPIs isn’t hard if you know the business well enough. Here are 8 metrics that you can use for your KPI:
Understand the behavior of your customer
The most important metric for managers is customer behavior. The more they know about it, the better they can serve them. Also, two things should be considered when setting this metric: how much time customers spend on your site and how often they visit your site.
Set up Google Analytics goals
Developing this goal will help you track its progress and determine whether or not it works. You will also get close to finding out what customers want from you as a business.
Use Click-through Rate (CTR)
This is a good metric for measuring ad performance. It tells you how effective an ad is in getting customers to click it and visit your website or landing page.
Track Website Traffic
Another useful metric is website traffic. It then gives managers an idea of how much traffic their website is getting at any given time of the day or week.
Track Average Conversion Rate
This metric shows the number of people who visited the website or downloaded an app. Then, divided by total visitors or app users at any given time of the day or week.
Look into Customer Acquisition Costs
This metric gives managers an idea of how much they pay in advertising expenses per customer acquired. This is through ads or other means within a specific period like monthly, weekly, hourly, etc.
Gauge Customer Satisfaction
Customer satisfaction tells managers whether customers are happy with their service or not. It also gives an idea about the future customer retention rate. This can then be calculated by dividing the percentage of satisfied customers by the total number of customers using a specific service in a specific period like monthly, weekly, etc.
Digital Marketing Manager KPIs Are Crucial
So, if you are a digital marketing manager, then you must be familiar with KPIs. These metrics are crucial in managing a digital marketing campaign. Without them, it can be hard to know the progress of your digital marketing campaign and to measure its success.