Today, digital marketing managers and Facebook are working hand in hand to help companies raise their marketing strategies. How can Facebook help them? Let us know below.
Digital Marketing Managers and Facebook
Before Facebook, digital marketing was only limited to media, radio, newspaper, and telemarketing. Today, digital marketing managers also include social media and Facebook as part of their strategies.
When Facebook came into the picture, companies now use it to promote their products and services, post new offers, announce contests and sweepstakes, build brand awareness and increase sales.
According to the latest statistics, Facebook has 1.15 billion active users each month. This is a huge audience for any company to reach out to. Companies already have their own Facebook pages but they are not utilizing them the way they should.
Thus, digital marketing managers need to come up with a strategy on how their companies can maximize the use of their Facebook pages. A step by step guide on how to do this is explained below:
Step 1: Setting Up a Facebook Page
The first thing any digital marketing manager needs to do is set up a Facebook page for their companies.
Step 2: Defining Your Audience and Knowing Your Competitors
Make sure you know your audience and what they like. Research your competitors’ pages so you know what does and does not work for them. This then helps you define your brand’s voice, style, and tone of voice.
Step 3: Creating a Compelling Profile Picture
Your profile picture must stand out from all the other companies in your industry or market segment. You want it to be compelling enough for people to click on it and visit your page. So, choose an appealing picture that represents your brand or company without being too gimmicky or cheesy. Then, the best pictures include real people or actual product shots rather than graphics or cartoons.
Step 4: Building Brand Awareness Using Updates
Social media is all about conversations with real people so don’t tell people what to buy. Instead, talk with them directly by posting updates on your business’s Facebook page, such as new products, new designs, new services, new collections, etc.
Then, make sure the information you are sharing is relevant to your customers. And it will help build brand awareness at the same time.
Step 5: Promoting Your Page Using Social Media Marketing Tools
You can promote your page using social media marketing tools like Buzzsumo. Tools like this provide an overview of top-performing posts in any specific topic/industry/product category etc.
So, you will know what has previously worked well in that area of focus for other companies in your industry or market segment. This then helps you come up with content ideas that are more likely to succeed based on what has previously worked well for other brands.
Digital Marketing Managers and Facebook Today
As you can see, digital marketing managers and Facebook are a match made in heaven. While Facebook can be a powerful platform for your business, it takes time to learn how to use it properly. So, if you are still not using or maximizing the power of Facebook to market your company, then take advantage of it now.