What is a digital marketing manager for B2B? What are this person’s roles and responsibilities within his organization? Find out more about this position in the article below.
Digital Marketing Manager for B2B
A digital marketing manager, when it comes to B2B business, is the one that is responsible for driving the overall digital marketing strategy for a business. It’s his job to ensure that the entire digital marketing campaign for his business is aligned with the organization’s overall goals and objectives.
Then, he would be tasked to oversee the execution of each digital marketing campaign for the business including making sure that their website, blog, and other digital platforms are working hard to drive traffic to their website. He would also be the one who directs and controls the budget allocated for this purpose.
Further, the manager is also tasked to come up with ideas on how they can improve their company’s online presence. He would be responsible to stay up-to-date with all the latest trends in digital marketing. This is to make sure that his company’s website and other online channels are ahead of its competitors in terms of performance.
Then, the goal of digital marketing is to increase online visibility which would result in a:
- a larger number of website visits,
- greater number of sales leads
- and more conversion into actual sales.
Additionally, he is also tasked with creating a social media strategy. One that would help boost traffic and customer loyalty towards their business. Depending on their skill sets, some digital marketers for B2B may also be involved in SEO (search engine optimization) activities.
SEO is part of an overall search engine optimization strategy that involves optimizing different kinds of content on your websites such as images, videos, blog posts, web copy, and many others to improve its search rankings on Google.
So what are the skills needed by a digital marketing manager for B2B businesses?
Digital Marketing Manager for B2B: Skills
Here are some important skills that a person needs in order to succeed as an effective Digital Marketing Manager:
Knowledge about Web Analytics Tools
This is one important skill because it helps him monitor how well his efforts are paying off. He should know how to use Google Analytics. As it provides detailed information about how customers interact with your website and other online channels such as social media platforms.
Further, it will show you which pages on your website get the most customer engagement and where your visitors are coming from.
Ability To Create a Responsive Website
A responsive website is one that automatically changes its size according to the device you’re using. Also, it should load quickly regardless of the device it’s being accessed from. There are several things to consider to create a fully responsive website. So, he should know well about this.
Digital Marketing Manager for B2B: Conclusion
As you can see, the digital marketing manager for B2B is tasked to carry out all the things that are needed to drive online traffic and sales. This is why it’s important to have a good understanding of what digital marketing is all about, to be successful in this kind of position.