What is a certified digital marketing manager? How do you become certified? What does it mean to be one? To know more about this, keep on scrolling below.
Certified Digital Marketing Manager
A certified digital marketing manager is a person that has good knowledge and experience in managing digital marketing activities. He or she is recognized by a certain company or organization as having proven skills and knowledge in the field of digital marketing.
Digital marketing is the process of using various digital platforms to reach potential customers and convince them to buy a product or service you are promoting. Digital platforms include the internet, social media sites, mobile apps, etc.
Becoming a certified digital marketing manager takes time. First, you must have the necessary skills and knowledge to qualify for the exam. Then you need to pass the exam with flying colors. Finally, you will receive your certification from the certifying organization. The whole process can take months or years depending on your situation.
Certified Digital Marketing Manager Exam
There are many different certifications out there that you can take to become a certified manager. Here are some examples:
Digital Marketing Professional (DMP) from DMA (Direct Marketing Association)
DMA’s DMP credential provides individuals with the knowledge, understanding, and skills needed for success in a career in digital marketing or related fields. Whether you’re an aspiring marketer looking to break into the field or an experienced marketer looking to advance your career, DMA’s Certification is an ideal way to establish yourself as an industry expert. And differentiate yourself from your peers.
Certified Digital Marketer from CAPE (Center for Advanced Proficiency in Engineering)
CAPE was founded by former Xerox Chief Engineer Barry West back in the 1990s. This is when he noticed that many engineers and technicians were having a hard time finding good jobs after graduation. Because they were lacking business skills and didn’t know how to market themselves properly. CAPE’s aim is to fill this gap by providing engineers with business skills training and certifications so they could find better jobs after graduation.
Certified Digital Marketing Manager from DMA (Direct Marketing Association)
The DMA has been around for over one hundred years now and has gained quite a reputation for itself over these many years of existence. It is one of the oldest professional trade organizations in America today. And today has more than 30,000 members worldwide including marketers, advertisers, agencies, vendors, etc.
The DMA provides training programs and certifications to help its members learn more about their profession. And improve their skills and knowledge to help them achieve success in their profession. One of the main programs that the DMA offers is the Digital Marketing Professional (DMP) certification.
Why Become Certified
Those above are just samples of the certification you can gain. But why should you become certified? A certified digital marketing manager is an experienced expert in the field. People will trust you, value your opinions and look up to you. This will help you gain more respect and position yourself as a leader in the field. Also, a certified manager gets paid more than those who are not certified.