Let us now consider the Digital Advertising Account Manager in this post. Scroll down to learn more about the topic.
What Is a Digital Advertising Account Manager?
A digital advertising account manager is a person who either handles or works with digital advertisers. The role of a digital advertising account manager is to help direct the digital advertising campaigns for clients.
In addition, they work with agencies, advertisers, and even publishers. Why is that so? To ensure that the digital ads are placed on the right websites and at the right time.
The responsibilities of a digital advertising account manager include:
- Gathering and providing information on the campaign goals and objectives
- Helping to create an advertisement campaign from scratch or an existing one
- Helping to create a strategy to drive traffic to the websites or mobile apps of their clients
- Creating contracts with publishers to place the ads
- Measuring the performance of the digital ads on behalf of their clients
What Does They Do?
As mentioned earlier, a digital advertising account manager has many responsibilities. This includes building social media campaigns for their clients. Also, designing and implementing the campaigns. Even building a strategy to promote the brands and measuring the results of the campaign.
They are also responsible for planning timelines for the campaigns so that they can be executed smoothly. As an account manager, you will be required to conduct weekly or monthly meetings with your clients to report on the progress of your campaign.
You will also have to create reports for your clients about their campaigns and their social media activities. You will have to analyze how well the ads are performing and recommend ways to improve them.
As you can see, a digital advertising account manager is responsible for a lot of jobs. To do these jobs effectively, you need some skills and qualifications under your belt.
What Are the Needed Skills?
1- Strong communication skills
You will have to work closely with different people from different departments to complete your task successfully. This includes working with fellow account managers, publishers, agencies, and even your CEO or clients.
Hence, it is important to communicate well with them to achieve the goals of your company or client.
2- Strong analytical skills
You will be required to analyze how well an ad campaign is doing or how well a brand is performing online. You will be required to make recommendations based on these analyses. Thus, to create good analytical reports and understand them as well.
As we said earlier that you would be creating new advertisements or new ways of promoting brands. So, you must be creative enough to create new ones instead of sticking with what has worked in the past all the time.
4- Good at problem-solving
As we have mentioned earlier, there are a lot of things that can go wrong when working on an ad campaign for a client or company. It might be due to technical difficulties in placing ads or poor results from certain places or just budget constraints from outside sources.
Hence, you must solve these problems quickly and effectively so that nothing interrupts the flow of your campaign.